![]() ![]() To the advertiser, it’s like you suddenly disappeared. If an advertiser seems to be tracking you across multiple websites without your permission, Privacy Badger automatically blocks that advertiser from loading any more content in your browser. I’ll continue doing my part, reading the morning newspaper headlines over a hot cup of coffee.Privacy Badger is a browser extension that stops advertisers and other third-party trackers from secretly tracking where you go and what pages you look at on the web. This is a topic we all have a vested interest in keeping an eye on. At the same time, I’m cautious about the consolidation of power. I'm encouraged by the changes taking place to make sure it remains free and open for the long-term. We all benefit from a free and open Internet. By removing these, Google will speed up everyone’s online experience. Bad actors run ads that chew up bandwidth and slow down website and app performance. Particularly on mobile, where seconds and milliseconds matter. ![]() And that’s something we should all celebrate. ![]() This sort of unified regulation of marketers could help keep the Internet open, free, and unregulated. Hunch #3: By being able to set and enforce advertising rules, Google could stomp out bad actors running ads through non-Google networks. They alone would decide which ads are “good” and which are “bad.” For publishers, this may create an incentive to stick with Google’s ad network and not branch out. Hunch #2: Google would become both judge and jury. Here are my hunches to explain why Google wants consumers to use their ad blocker instead of AdBlocker+: Hunch #1: Google wants to send a message to future entrepreneurs that ad blocking will not remain lucrative, perhaps to folks like this: Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race. Big companies-like Google-can pay to be ‘white listed’ and have their ads shown despite AdBlocker+ being installed. You may also be wondering, how do they pull off that magic trick? Well, they hold their users as ransom. That’s because Eyeo earns around $160M per year from AdBlocker+. You may have noticed, I put free in quotes. They market a “free” product called AdBlocker+. In fact, they’ve become so bad that many people have installed ad blockers to try and weed them out.Ī German company called Eyeo is the largest independent ad blocking company. This has created an arms race that helps explain why ads are getting brighter, noisier, and more pervasive. Instead, they all compete for a small slice of it. But, no single advertiser can “own” our collective attention-that’s the commons in this story. Heck, it might just save the free web! The Internet CommonsĪdvertisers spend money to capture our attention and attempt to persuade us to take some sort of action. After some reflection, some more reading, and another cup of coffee, I decided this move could be brilliant. If you’re familiar with Daniel Kahneman’s famous book- Thinking, Fast and Slow-this is a great example where thinking slow is a good idea. I was taken aback when I read this headline: “ Google Plans Ad-Blocking Feature in Popular Chrome Browser.” “What the heck?!” was my split-second reaction, followed by, “This is madness!! What are they thinking? How will they make any money if they block all the ads?” It was early. Every morning I read the WSJ (print edition!) and enjoy a cup of coffee. ![]()
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